Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature

HIGHLIGHTS

• who: Luc Goethals from the USA USA have published the paper: Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature, in the Journal: (JOURNAL)
• what: Seven criteria guide the social marketing method: setting the aim of the intervention, formative research (analysis of the target audience), of the "competition", segmentation of the target audience, offering an "exchange", setting the marketing mix (the 4Ps), and evaluation of the program . The aim of the systematic review was to provide an update systematic literature review of social marketing interventions to . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.