Social media for public health:framework for social media-based public health campaigns

HIGHLIGHTS

  • who: Unknown from the Program for Clinical Research and Technology, Stanford University, Palo Alto, CA, United States have published the research: Social Media for Public Health:Framework for Social Media-Based Public Health Campaigns, in the Journal: (JOURNAL)
  • what: Trusted messengers, including healthcare providers, religious leaders, and celebrities, can play an important role in public health messaging; for example, basketball player Magic Johnson`s announcement of his HIV-positive status in 1991 was correlated with increased condom use among Black and Hispanic individuals [24].

SUMMARY

    The pervasiveness of social media is . . .

     

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