HIGHLIGHTS
- who: Dr Irena Myzeqari from the study was a questionnaire, spread out to students at the European University have published the research: Social media influencers in Albania, in the Journal: (JOURNAL)
- what: The aim of this study was to understand why the younger generation tend to follow social media influencers and to identify the most notable features they are looking for when following a specific SMI. The data gathered by the sample affirmed that youth tend to spend more than 3 hours on social media and that a considerable part of their activity on these . . .
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