Social media practices of small and medium enterprises in masbate province: impact on industry competitiveness

HIGHLIGHTS

• What: This research assessed the use of social media among SMEs in the fashion food beverages cosmetics and clothing industries in province to enhance competitiveness. Pearson correlation analysis was conducted to assess the effectiveness of these practices while a t-test was used to highlight differences in perceptions between respondent groups regarding social media effectiveness and industry competitiveness. By addressing this gap, this study aims to investigate the social media practices of small and medium enterprises in Masbate province and their implications for industry competitiveness. Forty customers will be chosen using the same purposive sampling method, as . . .
  

   

  

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