HIGHLIGHTS
- What: This research investigates the price-based strategy of social media in tourism marketing specifically in China. The authors posted the questionnaire online, which included the research objectives and goals of the survey, which was anonymous. The factors and knowledge gained through the research process were used to develop a framework for understanding the social, economic, and political implications of price-based promotions in the social media travel industry. The study shows an increasing trend for travelers to explore social media for trip planning, with price and quality being the top consumer choices.
- Who: Yuhan . . .
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