HIGHLIGHTS
SUMMARY
Kuwait has a thriving social media community where it has become the main marketing tool for any business, small, medium, or even big companies. Through numerous social media channels, the rise of social media has facilitated communication and idea sharing. According to preliminary research by(Amoah, John, et_al pg ), SMEs interact, socialize, communicate, and collaborate with firms and possible investors through social media platforms. Existing literature supports that the use of social media can provide an opportunity for SMEs to expand in the global market (Aichner and Frank pg ).While SMEs are defined as . . .
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