HIGHLIGHTS
- who: Marjeta Marolt et al. from the Faculty of Organizational Sciences, University of Maribor, Kranj, Slovenia School of Management, Eastern Switzerland University of Applied Sciences, StGallen, Switzerland have published the article: Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage, in the Journal: Sustainability 2022, 14,H3 15029 of /2022/
- what: Most of the studies that took into consideration the enterprise perspective have focused on the transactional s-commerce process. This study has the following objectives: to investigate the role of SM in shaping relational . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.