HIGHLIGHTS
SUMMARY
Scholars have alerted for the impact of cultural elements on organisations (e_g Lee Park and Paiva, 2018; Gupta and Gupta, 2019) and business models (e_g Chen, 2015), with local practices being portrayed as factors for the comprehension of theories in local contexts. Along with the examination of single cultures, further investigation on their interaction is urgently required. The authors analyse the potential of buyers` dependency to influence these outcomes. This study is organised as follows. 70). The non-confirmation H1a, H1b and H1d, however, demands further consideration. The fact that Brazilian jeitinho caused stronger . . .
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