HIGHLIGHTS
- who: Guan Jyh-Liang and colleagues from the Department of Applied National Ilan University, Yilan, Taiwan have published the research: South African Journal of Business Management, in the Journal: (JOURNAL)
- what: The research proposed in this study develops a sales business-purchaser relationship model that considers the views of the purchaser and the sales business. The study aims to assess the direct and indirect relationships between the postcedents of opportunism and conflict, and the postcedents of noneconomic and economic satisfaction. Through this approach, consideration is provided for the need to secure a global assessment of . . .
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