HIGHLIGHTS
- What: The aim of this paper is to examine the evolution of the IP-based marketing model focusing on how it attracts consumers and brand loyalty. Through an in-depth literature review and theoretical analysis this study explores the practical application of in brand strategy. For the long-term follow-up of the experiment, the focus should be on key indicators such as brand value, market share, consumer behavior, revenue and profit, and market adaptability.
- Who: Intellectual property and collaborators from the Yali Middle School, Changsha City, Hunan Province, China have published the paper: Strategic . . .
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