Study of the correlation between streaming video platform content on food production processes and the behavioral intentions of generation z

HIGHLIGHTS

  • What: The authors propose the following hypothesis: H1a: Consumers` attitudes towards transparent food production processes positively influence their behavioral intentions. Subsequent sections were derived from recent and pertinent studies, carefully chosen to align with this research objectives while ensuring that the constructs were measured with due reliability and validity. The study was meticulously conducted within the geographical bounds of Taiwan. The reliability and validity assertions for the constructs within the study were ascertained, and are presented in Table 2.
  • Who: Xi-Yu Zhang and colleagues from the Department of Health Industry Technology Management, Chung Shan . . .

     

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