Study on the determination of the nature of trademark dilution–taking the “lao gan ma case” as an example

HIGHLIGHTS

• What: This paper mainly adopts the case study method, taking the "Lao Gan Ma Case" as the research object, starting from the controversial focus of the case, combining with the theoretical analysis, researching the problem of well-known trademark dilution, obtaining inspiration from it and summarizing the treatment method of similar cases. The relevant laws in China only protect well-known trademarks that have been registered, the main purpose of which is to encourage trademark registration to facilitate management. It can be seen that the nature of the infringement is the main focus of the "Lao Gan . . .
  

   

  

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