HIGHLIGHTS
- who: Jennifer Chen-Hua Min et al. from the Department of International Business, Ming Chuan University have published the research: Study on the Indicators of Taiwanese Tour Guides’ Service Quality, in the Journal: (JOURNAL)
- what: The aim of this study is threefold: 1) Build the dimensions on the quality indicators of tour guide services 2) Construct related evaluation indicators on tour guide service quality 3) Evaluate the applicability of the quality indicators of tour guide services in the tourism industry. In terms of research methodologies of the current study, IB Study on the Indicators of . . .
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