HIGHLIGHTS
- who: Murtaza Haider and colleagues from the Center for Research on Sustainable Leadership, College of Management, Mahidol University have published the article: Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976-2021), in the Journal: Sustainability 2022, 14, 3999. of /2022/
- what: This research has analyzed consumption behaviors using either rational and value-based theories or the social structures within which these behaviors are enacted (p. Research in SCR by the top co-cited authors in each cluster . Voluntary simplicity is a non-monetary-motivated anti-consumption activity wherein the . . .
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