HIGHLIGHTS
- who: francesca from the top ones are the consumers, for whom the company exists and whose satisfaction is the company's fundamental purposeImmediately after are those customers who are also partners in offering the global consumers the best coffee nature can provide. They are followed by the company employees (the ‘talents'), without whom illy wouldn't have neither product, nor loyal customers, nor enthusiastic consumers. Immediately following are the suppliers, who provide with the raw material for a super premium product- and the communities of which all these actors are part. Finally, and only at the bottom . . .
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