HIGHLIGHTS
- who: Hipatia Press from the ) Border University, Saudi Arabia have published the research work: Template Journals Hipatia Press, in the Journal: (JOURNAL)
- what: To answer to this research questions, the authors focuses on the study of anxiety about death and religiosity among consumers of life insurance as well as the analyses of the state of optimism in life insurance industry. In the second part, the authors focus on opinion leadership as a mediator between this explicative variables and life insurance consumer behavior. This research focuses on the marketing communication led by life insurance companies.
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