HIGHLIGHTS
- What: Under multimodality in the most general sense the authors understand different semiotic modes and mediums (semiotics is the study of signs and symbols and how they are used to create meaning). Using semiotic analysis particularly the qualitative descriptive method the study by_[Payuk 2020] aimed to uncover both the connotative and denotative meanings of the logo. The article employes several general scientific and linguistic research methods including the deductive method when the register characteristics of discourse namely the characteristic of tenor as an embodiment of the interpersonal metafunction are used to identify the profile; the descriptive . . .

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