HIGHLIGHTS
- who: Muhammed & Nour from the Business Administration Department, Cairo University, Egypt Nottingham University Business School, University of Nottingham, UK have published the article: The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt, in the Journal: (JOURNAL)
- what: The model proposes that the adoption decision is dependent on a combination of perceived attributes of the innovation organization specific characteristics which are derived from a resource-based view of the firm as well as decision maker characteristics. Next, since this is a business to business study that focuses on . . .
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