HIGHLIGHTS
- What: The results of this study show feasibility desirability and feasibility risk lending practitioners in multiple traditional industries especially agriculture suppliers a more comprehensive understanding of the factors that would affect live commerce`s success and motivations of consumer decisions.
- Who: Shenghao Gu from the University of Reading, Reading, UR, United Kingdom have published the research work: The Analysis of Electronic Marketing of Agriculture Products Based on Feasibility, Desirability, and Feasibility Risk, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
SUMMARY
Of competitors. Desirability is . . .
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