HIGHLIGHTS
- What: This study compares the two social instant messaging software programs, WeChat and QQ, by means of theoretical analyses, and then analyzes Tencent`s internal strategic development and suggests the opportunities and threats that Tencent may face in its operations.
- Who: Tencent and collaborators from the University of Manchester, Manchester, PL, UK have published the article: The Analysis of Tencent’s Mainstream Social Products, in the : Proceedings of the 2nd International Conference on Management Research and Economic Development
SUMMARY
Based on the long-term development of QQ, Tencent is committed to . . .
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