The applicability of big data and psychographic advertising case study cambridge analytica

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    Harshil Kanakia, Giridhar Shenoy, and Jimit Shah, "Cambridge Analytica: a case study," Indian Journal of Science and amp; Technology 12, no. 29, 1-5. The majority of the user data utilized, estimated to be gathered from 50 million citizens, was gathered through a Facebook application called "thisisyourdigitallife," made by the jejunely named company "Global Science Research" in the guise of a personality quiz. Margaret Hu, "Cambridge Analytica`s black box," Big Data and amp; Society 7, no. 2, 2. Louis Ashford and Todd Gillespie, "Who is Dr Aleksandr Kogan, the Cambridge academic accused of . . .

     

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