HIGHLIGHTS
- What: This study explores the historical development of Virtual Reality (VR) and Augmented Reality (AR) technologies and their applications in various fields such as education tourism and consumer experiences. Through a review of relevant literature the paper analyzes how VR and AR enhance user engagement and satisfaction by providing immersive and interactive experiences.
- Who: SOONG CHINGTSING from the Georgia Institute of Technology, USA have published the research: The Application of Generative AI in Virtual Reality and Augmented Reality, in the Journal: (JOURNAL)
- Future: Future research should focus on optimizing user experience lowering technological . . .

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