HIGHLIGHTS
- who: LENOVO from the Malaysia-Japan International Institute of Technology, University Technology Malaysia, Malaysia have published the research: The Application of IoT to Study Consumer Behaviour and Decision-Making Process, in the Journal: (JOURNAL)
- what: Presently, IoT and information technology (ICT) are expanding, and devices are being smarter.
SUMMARY
Marketing professionals and academicians have always been interested to analyze and review mutual, demographic, commercial, psychological and many other considerations that affect the consumer decision-making process. Having insights into online buying behavior and the customer`s intentions is still of a . . .
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