HIGHLIGHTS
- who: Guidelines and colleagues from the Department of Social Science, Marketing and Consumer Behaviour Group, Wageningen University and Research, Wageningen, The Netherlands have published the article: The application of mobile functional near-infrared spectroscopy for marketing research a guideline, in the Journal: (JOURNAL)
- what: The article provides comprehensive guidelines, practical recommendations of when and how to conduct mfNIRS experiments, in addition to explaining how to collect, analyse and interpret mfNIRS data in marketing and consumer neuroscience research. Although the research findings provided valuable insights that advanced (consumer) theories and provided practical-normative solutions for companies . . .
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