HIGHLIGHTS
- who: Self-regulation and collaborators from the Department of Business and Management, LUISS University, Rome, Italy have published the research: The bittersweet experience of being envied in a consumption context, in the Journal: (JOURNAL)
- what: The authors examine envy from an inside perspective, that is for a consumer who has something another desires. Building on this research, where the emotional experience of being envied involves both positive and negative feelings, the research reports three studies illustrating the ambivalent, affective nature of being envied in a consumption context and its effects on consumer satisfaction. The STTUC . . .
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