HIGHLIGHTS
SUMMARY
For the commercial entity under slander, such electronic offense can become a possible threat to reputation, especially when magnified by traditional media (Herhausen et_al, 2019; Trifiletti et_al, 2022). The real value of studying gluckschmerz in the digital landscape may lie in its influence effect on sharing of "positive" information through the conveyance of negative narratives (negative word-of-mouth, NWOM, Hornik et_al, 2015; Hornik, 2018; Hornik et_al, 2021b). The work centers on recent anecdotes evidence and scholars suggestions (e_g, Cecconi et_al, 2020; Hornik et_al, 2021a) that some NeWOM transmitters might be driven by this . . .
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