HIGHLIGHTS
SUMMARY
Even though the purpose of this exclusion might evidently have been to 5 of 28 simplify the business model development process, it is vital that the competing forces be taken into consideration during product and business model development and innovation, in terms of product differentiation and analysis for synergies among competing players in the market. A demonstration of overcoming the noted shortcomings of the business model canvas for business model development and innovation, while ensuring a quick process for said development. The proposed framework provides an avenue for business model innovation for software startups . . .
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