HIGHLIGHTS
SUMMARY
RESInvest is gaining significance for innovating organizations as it is deemed valuable to society and the environment, thus revealing the humane side of the firm to the customers and other stakeholders (Atz et_al, 2021; Wang et_al, 2011; Wu, 2022). The authors investigate how RESInvest affects innovation practices, specifically product and process innovation, as they are often shown in literature to impact firm performance (Hervas-Oliver et_al, 2014; Lee et_al, 2019). Likewise, in mature industries firms struggle to remain profitable, so they may not see much benefit in pursing innovation and/ or RESInvest, even in . . .
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