HIGHLIGHTS
- who: PEBs and collaborators from the (UNIVERSITY) have published the article: The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing, in the Journal: (JOURNAL)
- what: This study investigated whether PEBs can legitimately be regarded as programmes any more or whether they have taken on the form of advertisements. This paper focuses on the 2010 and 2005 General Election campaigns, but comparisons are made with findings from the earlier campaigns. An important aspect of this analysis has been to establish whether PEBs have changed in terms of the production techniques they use . . .
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