HIGHLIGHTS
- who: Cultural acceptance and collaborators from the Faculty of Adventure, Culinary Arts and, Thompson Rivers University, and, University of Guelph, Guelph, Canada have published the article: The cultural acceptance of digital food shopping: conceptualisation, scale development and validation, in the Journal: (JOURNAL)
- what: The aim of this paper is to provide an alternative framework that will assist in understanding the adoption of shopping. Theoretical framework Based on the above literature and the theoretical propositions deduced from ThomasFrancois and Somogyi , this study investigated the following hypotheses, which are illustrated in the theoretical framework above. Theoretical and . . .
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