HIGHLIGHTS
- who: MEDAR and collaborators from the Department of Economics and Management, University of Pisa, Pisa, Italy have published the paper: The digitalization-reputation link: a multiple case-study on Italian banking groups, in the Journal: (JOURNAL)
- what: The aim of the paper is to show whether and how the digital initiatives (positively) affect banks' reputation, as they could be considered one of the drivers for enhancing banks' performance (Gatzert, 2015). The authors propose the relationship between digitalization and reputation as a lever in performance management and for increasing efficiency. To investigate the role digitalization plays . . .
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