The discursive construction of corporate identity in the corporate social responsibility reports: a case study of starbucks

HIGHLIGHTS

• who: ufeffXuyanufeff ufeffLiufeff from the Aalborg University, Denmark have published the paper: The discursive construction of corporate identity in the corporate social responsibility reports: A case study of Starbucks, in the Journal: (JOURNAL) of October/15,/2012
• what: While this study has a solid theoretical framework and takes a critical perspective, it focuses specifically on the discourse level, treating discourse as the unit for analysis and does not include the investigation of linguistic resources and discursive strategies. The categories of discursive strategies and linguistic devices are by no means fixed, but can be adapted to . . .
  

   

  

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