The dissemination of chinese fantasy dramas in southeast asia: cultural identity and digital innovation

HIGHLIGHTS

• What: This study explores the dissemination of in a genre that uniquely blends martial arts and traditional culture. feature supernatural beings like gods immortals and demons portraying epic battles between good and evil within intricate emotional narratives. The research examines the reasons behind the growing popularity of in and their role in fostering among local audiences. The research aims to assess how Southeast Asian viewers develop a cultural identity towards fantasy culture and the critical role that digital innovation plays in this process. Despite the significant impact of these platforms, there is a notable gap in scholarly . . .
  

   

  

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