The dual effect of participation level on consumer participation in participatory csr: the role of csr fit and social support

HIGHLIGHTS

• who: Dongho Yoo from the Department of Business Administration, Halla University, Halladae-gil, Gangwon have published the paper: The Dual Effect of Participation Level on Consumer Participation in Participatory CSR: The Role of CSR Fit and Social Support, in the Journal: (JOURNAL) of 13/03/2022
• what: This study examines the influence of the based and In this regard, this study suggests that the participation level presented in participatory CSR can be perceived by consumers by the opposing concepts of benefits and costs, and examines whether such consumer perception is determined by CSR fit. This . . .
  

   

  

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