The effect of consumer perceptions of products

HIGHLIGHTS

• who: DPPM from the Faculty of Economics and Business, University of North Sumatra have published the article: THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS, in the Journal: (JOURNAL)
• what: The results of the study show that consumer perceptions of products have positive effect purchasing influences and is significant purchasing moderates consumer perceptions of products purchasing moderates between and purchasing
• how: This research was conducted in January 2023. Based on the results of the research above it can be concluded that consumer perceptions of products have a positive and significant effect on purchasing decisions . . .
  

   

  

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