HIGHLIGHTS
- who: Politics Gender and colleagues from the University of California, Riverside, Riverside, CA, USA and Independent Researcher have published the research: The Effect of Counterstereotypic Gender Strategies on Candidate Evaluations in American Elections, in the Journal: (JOURNAL)
- what: From the experiment show that female candidates who highlight more masculine traits are perceived as more agentic less communal and more competent and importantly they do not appear to suffer from backlash effect. The authors explore these questions by first conducting a content analysis of the use of stereotypic and counterstereotypic trait language on the websites of . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.