The effect of credence attributes on willingness to pay a premium for organic food: a moderated mediation model of attitudes and uncertainty

HIGHLIGHTS

• who: ufeffHongufeff ufeffHuoufeff and colleagues from the La Salle University, United States have published the Article: The effect of credence attributes on willingness to pay a premium for organic food: A moderated mediation model of attitudes and uncertainty, in the Journal: (JOURNAL)
• what: This study explores the content of food safety and eco-friendliness, two key credence attributes that promote organic food consumption (Hemmerling et_al, 2015), based on a survey from China.
• how: The following hypotheses were proposed H1a Food safety has a positive effect on utilitarian attitudes. The following hypotheses were proposed . . .
  

   

  

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