HIGHLIGHTS
- who: User from the Universitas Kristen IndonesiaEconomics, State University of Malang Accredited Sinta , with p-ISSN: have published the paper: The Effect of Green Intellectual Capital On Competitive Advantage With Corporate Social Responsibility as A Mediating, in the Journal: (JOURNAL) of 21/07/2019
- what: The main reason behind the use of endorsers is to create preferences, build confidence and encourage the purchase of the advertised brand (Singh and amp; Banerjee, 2018). In this study, the relationship between brand attitude, endorser, and online purchasing decisions in the SOR model can be described as follows. RESULTS . . .
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