The effect of halal awareness and consumer demographics on intention to purchase halal food: a comparative study between brunei darussalam and uganda

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  • who: IBRAHIM from the Islamic University in have published the article: THE EFFECT OF HALAL AWARENESS AND CONSUMER DEMOGRAPHICS ON INTENTION TO PURCHASE HALAL FOOD: A COMPARATIVE STUDY BETWEEN BRUNEI DARUSSALAM AND UGANDA, in the Journal: (JOURNAL)
  • what: The study aimed at comparatively examining the effect of Halal awareness and consumer demographics on intention to purchase Halal food in Brunei and The study intended to obtain a sample of 768 respondents from Brunei Darussalam and Uganda. This demonstrated that the study was not gender-biased since both genders were considered. Composite reliability was employed by . . .

     

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