The effect of message framing on preschoolers’ attitudes and behavioral intentions: influences of age, issue involvement, and delivery method

HIGHLIGHTS

  • who: Bokyung Kim et al. from the Department of Child Development and Family Studies, College of Human Ecology, National University have published the research work: The Effect of Message Framing on Preschoolers’ Attitudes and Behavioral Intentions: Influences of Age, Issue Involvement, and Delivery Method, in the Journal: (JOURNAL)
  • what: In this context, the purpose of this study is thus to examine the influence of preschoolers' age, issue involvement, and delivery method on message framing in light of the established research and new experimental data in the course of discussing the best persuasion strategies to adopt . . .

     

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