The effect of novel and environmentally friendly foods on consumer attitude and behavior: a value-attitude- behavioral model

HIGHLIGHTS

  • who: Chun-Chieh Ma and Hsiao-Ping Chang from the Department of Public Administration and Management, National University of Tainan, No33, Sec2, Shu-Lin St., Tainan, Taiwan have published the article: The Effect of Novel and Environmentally Friendly Foods on Consumer Attitude and Behavior: A Value-Attitude- Behavioral Model, in the Journal: Foods 2022, 2423 of 12/08/2022
  • what: In this study 376 valid questionnaires were collected from college students in Taiwan and the recovery rate of valid questionnaires was 94%. This study was designed to investigate the key factors that influence the purchasing . . .

     

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