HIGHLIGHTS
- who: I Ketut from the Department of Management, Faculty of Economic and business, Universitas Muahammadiyah Bengkulu have published the research: The Effect of Promotion Mix on Customers` Decisions in Choosing, in the Journal: (JOURNAL)
- what: The aim of this study was to determine the influence of promotions, advertising and publicity on customer decisions in choosing Britama savings products at PT.
SUMMARY
Publicity has a positive effect on PT. PENDAHULUAN Pemasaran merupakan salah satu awal dalam rangka mengenalkan produk pada konsumen dan ini akan menjadi sangat penting karena akan berkaitan dengan keuntungan . . .
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