The effect of shame on prosocial behavior tendency toward a stranger

HIGHLIGHTS

  • who: Saiqi Li from the (UNIVERSITY) have published the article: The effect of shame on prosocial behavior tendency toward a stranger, in the Journal: (JOURNAL)
  • what: For this study, public shame referred to situations where one`s prior shameful experience was known by another person who is seeking help, while private shame referred to situations in which the help-seeker had no such awareness. Most importantly, as expected in the Hypothesis two, this study provides a novel finding that the enhanced effect of public shame on prosocial behavior tendency came out only when help-seeker . . .

     

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