HIGHLIGHTS
- who: Jungkun Park from the School Business, Hanyang University, Seoul, South Korea Kedge Business School, France have published the Article: The Effects of Chatbot Service Recovery With Emotion Words on Customer Satisfaction, Repurchase Intention, and Positive Word-Of-Mouth, in the Journal: (JOURNAL) of 31/05/2022
- what: This study examines how the effect of the quality of chatbot services on customer satisfaction, repurchase intention, and positive word-of-mouth (WOM) differs when emotion words such as happy, sorry, like, favorite, thank you etc., are introduced in the communication systems of brands. Considering the interactivity . . .
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