The electoral success of social media losers: a study on the usage and influence of twitter in times of elections in paraguay

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SUMMARY

    Link parties to its constituents (Scheffer and Lachi 2020). One of few other studies that have looked into how media, in this case, printed media, influences Paraguayan electoral politics further contributes to this understanding that traditional parties` political and media power remain highly uncontested (Juste de Ancos et_al 2014). The majority of the research investigated social media usage by political candidates and parties. The article discusses three interconnected topics: the association between electoral discussions on Twitter and the election outcome, external events` influence on the Twitter conversation, and the identification of actors that influence . . .

     

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