HIGHLIGHTS
- What: Purpose - This study investigates the evolution of digital transformation research trends in the context of the fashion industry. The paper analyzes and addresses the impact of digital innovations on three areas of the industry: products processes and business models. The study examined 277 peer-reviewed Articles using various bibliometric tools and indicators aiming to identify and organize the contributions of the most influential works. The study shows that digitalization is not merely a technological trend; rather it is a transformative force reshaping the fashion industry.
- Who: Patrizia Gazzola et al. from the Department of . . .
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