HIGHLIGHTS
- who: Purposeu2010oriented Users from the Bejing Nomal University/Hong Kong Bapist University United International College, Zhuhai, Guangdong, PRChina have published the research work: The Exposure Effect of Static Banner Advertising on, in the Journal: (JOURNAL)
- what: [4] Sanchez-Franco, M. J., and amp; Roldan, J. L (2005).
- how: The computer with Windows system was used in the experiment. In this experiment black-and-white advertising and color advertising are used for comparison. In this experiment the results show that the advertising effect above the search bar is better than that below the search . . .
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