HIGHLIGHTS
- What: By analyzing how Oatly has responded to this megatrend through its product development and marketing strategies the paper explores the potential of plant-based foods to contribute to environmental sustainability and human health. The study shows that the shift to a plant-based diet not only contributes to improved personal health, but also has a positive impact on environmental protection.
- Who: Ran Wen from the The Ohio State University, Columbus, Ohio, the US, have published the Article: The Green Diet Revolution: The Future of Plant-Based Ice Cream from the Case of Oatly, in . . .
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