HIGHLIGHTS
- who: zeze from the Government College University, Department of Computer Science, Lahore have published the article: The Impact of Brand Awareness on The consumers’ Purchase Intention, in the Journal: (JOURNAL)
- what: The aim of the paper is to elaborate the relation between the of a and the of consumer of buying that This has been done by going through different literature and Articles by different authors. Some of the models are also collected from different books by famous authors.
- how: This paper presents a review about the impact of and on the purchasing . . .
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