HIGHLIGHTS
- who: August and colleagues from the Huzhou University, China have published the research work: The impact of cultural values on green purchase intentions through ecological awareness and perceived consumer effectiveness: An empirical investigation, in the Journal: (JOURNAL)
- what: Several studies have examined cultural orientations at the national level (Boevede Pauw and Van Petegem, 2013; Schmitz et_al, 2014), but this study examined collectivism and long-term orientation (LTO) at a personal level. This study emphasized the process by which green purchase intentions are broadly described from an individualized perspective that places cultural values and attitudes at . . .
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